Building a Solid Marketing Foundation for Future Growth
In an increasingly competitive business landscape, companies are looking for innovative ways to scale their operations and seamlessly support their growing customer base. The Agents Only GigCX platform offers just that, connecting businesses with a network of highly trained and skilled call center agents ready to provide top-notch customer service.
Agents Only empowers clients and agents to achieve their objectives faster and cost-effectively. By allowing customer service professionals to connect directly in the gig economy, clients can reduce labor costs, remove overhead, and quickly react to unexpected surges in call volume. With the use of artificial intelligence, clients can retain top-performing agents and incentivize agent performance and productivity.
Establishing a Presence in a Competitive Market
Establishing a foothold in a crowded market proved difficult for Agents Only, as they struggled with low visibility and a lack of industry recognition. They recognized the importance of inbound marketing to build a sustainable sales funnel and gain insight into their target audience. Still, their modest website and limited sales collateral hindered the sales team’s ability to generate leads and close deals. This made it challenging to position themselves as a credible and disruptive solution in the marketplace.
Conducting initial go-to-market research had proved difficult for a startup with limited resources and aggressive timetables. The AO team had specific outcomes in mind, such as improving visibility in Google search results, capturing lead information from website visitors, building audiences for future campaigns, and creating engaging blog and social media assets to establish thought leadership. Building an internal marketing team or hiring a full-service agency were not feasible at this early stage of company growth.
Despite these challenges, Agents Only remained determined to make an impact in the industry on the way to establishing themselves as a leader in the market. They engaged in an ongoing partnership with HardSplash Media, who worked closely with their chosen copywriting, design, and development contractors.
Unlocking the Power of Inbound Marketing
The partnership was initiated in the spring of 2022. Marketing deliverables and milestones were defined, prioritizing a website rebuild and SEO strategy that could deliver organic traffic without undertaking a resource-intensive linkbuilding campaign. Following the initial discovery, a comprehensive marketing strategy was developed that included a variety of service offerings: SEO, conversion rate optimization, go-to-market strategy, and content marketing strategy.
HardSplash Marketing Solutions
- Search Engine Optimization
- Inbound Marketing Strategy
- Conversion Rate Optimization
- Social Media Management
HardSplash Media implemented Search Engine Optimization (SEO) to strengthen visibility in Google search results for competitive, high-value keywords. Go-to-market research & strategy development were undertaken to define and understand GigCX target audiences and develop strategies to reach their ideal customers.
Content marketing strategy was detailed to create engaging thought leadership and traffic-generating assets. Editorial calendars were developed, hashtag research and testing were undertaken, and AO content was shared across social channels, emphasizing LinkedIn to reach their ideal prospects.
Building a Foundation for Growth
Understanding that results take time when it comes to the organic promotion of new corporate content, a consistent, methodical approach was used to maximize ROI for both search and social optimization. Within a few months of technical SEO and on-page optimization, measurable results were observed, with multiple discovery keywords ranking in the top ten of google.com search results. These strategically valuable keywords with commercial intent form a foundation for strengthening lasting brand visibility.
While the website was being optimized for Google search, the user experience was analyzed and improved to make the site “stickier” for visitors and able to convert at a higher level. The site structure was modified; calls to action, page copy, and images were optimized, and conversion rate optimization best practices were employed to capitalize on the increase in search traffic.
Google Analytics scorecard metrics shown below highlight substantive website traffic and engagement improvements when comparing 2022H2 with 2021H2. In addition to the 90% increase in visits (sessions), measurable gains were observed across three popular engagement metrics: Pages/Session, Average Session Duration, and Bounce Rate.
A segment of the increased traffic to the website was referred by social media platforms. Newly-created thought leadership blog posts and other resources were shared on LinkedIn, Facebook, and Twitter using the HubSpot Marketing Hub platform. The ability to quickly analyze content type, hashtags, time of day, and other posting variables expedited engagement optimization. Social profile pages were redesigned by AO’s expert copy and design contractors to deliver a more impactful brand experience. Our combined efforts yielded swift and significant results. Within six months, a modest following of 334 LinkedIn members grew by 300% to 1,336 followers. This increase was achieved without ads, contests, influencer campaigns, or proactive outreach.
Jason’s exceptional ability to work within budget constraints and still deliver top-notch results is a true testament to his skill and professionalism. His strategies and tactics helped us establish ourselves in a highly competitive market and achieve top search rankings in key areas. We’re extremely grateful for his contributions to our success.” – Stefano Walker, VP Strategic Partnerships
Reaping the Benefits of Early Successes
By teaming up with HardSplash Media, Agents Only has established a strong foundation for success and is now starting to reap the benefits by way of increased brand visibility and lead generation for its GigCX platform.
With a scalable marketing foundation and a proven methodology, the Agents Only team is confident in their ability to achieve their goals. The initial success of their efforts is just the beginning, and they anticipate continued growth and progress. By taking a long-term approach to their marketing strategy, they have created valuable digital assets and proven frameworks that will stand the test of time and support their future endeavors.
