Streamlining Operations and Scaling Up with Marketing Automation
In a world where healthcare can often feel inaccessible and complicated, Hydreight® offers an innovative and transformative turnkey solution. Dubbed “Uber for Nurses,” their platform brings together healthcare professionals and patients in a seamless and convenient way, making it easier than ever to receive care.
Hydreight’s mission is to redefine what’s possible in the medical industry, and they’re doing just that. By providing a comprehensive platform that includes everything from software setup and support to payments and insurance, they’re giving healthcare professionals the resources they need to run a successful business.
For patients, the Hydreight® app offers a mobile medicine approach that puts them in control of their healthcare. They can easily connect with healthcare professionals and receive the care they need on their own terms without worrying about long wait times or scheduling conflicts.
Improving Productivity and Visibility Across Teams
Positioning themselves at the forefront of MedTech innovation, the Hydreight® team relies on dozens of SaaS apps to perform daily sales, marketing, and customer service operations. The automation created internally by Hydreight® was impressive but insufficient for managing their current sales pipeline. They were certainly not positioned for hypergrowth scaling.
Hydreight® leadership approached HardSplash Media in early 2022 to help centralize siloed data from multiple apps within the HubSpot marketing automation platform. The leadership team sought to empower their sales, marketing, and customer service team members with visibility across multiple touchpoints throughout the customer journey. They believed the increased centralization, integration, automation, and visibility would tighten up the current sales funnel and increase organizational productivity. These improvements would provide a better customer experience and the ability to scale rapidly as they launched new campaigns and capitalized on market opportunities.
HardSplash Marketing Solutions
- Marketing Automation
- Lead Nurturing
- Analytics & Reporting
- Marketing Operations Consulting
- CRM Optimization
- HubSpot Training & Learning Resource Development
- Integrations & Data Migration
Scaling Systems to Manage Hypergrowth
HardSplash was also engaged to build a seamless funnel for B2B leads, including multi-channel follow-up touchpoints and attribution reporting. A wide range of reports was required for daily sales management and forecasting, quality assurance, attribution, and ROI comparisons.
We were facing significant challenges in managing our B2B leads prior to partnering with HardSplash. Our collaboration will allow Hydreight to continue to grow the B2B acquisition side YoY. This would have been impossible without the systems and funnels created by HardSplash.” – Jessica Friedman, Director of Sales & Marketing
The systems being developed were quickly put to the test. A series of high-performing marketing campaigns launched by the Hydreight® team contributed to a breakneck 1,400% YoY increase in partner leads.
The integrations, automations, nurturing, and data cleansing processes developed by HardSplash enabled Hydreight® to manage this massive influx of leads and close them at a record-setting pace. These factors contributed to a remarkable 593% top-line growth from 2021 through January 2023.
Adopting an Agile Approach to Increased Demands
Desiring improvements in their employee onboarding and training processes, the Hydreight® leadership team requested the development of comprehensive onboarding and training materials. A custom training guide and “HubSpot Owner’s Manual” were developed for this purpose, along with a gallery of training videos applicable to Hydreight configurations and use cases. These materials enabled employees to gain a deeper understanding of the systems, allowing them to complete daily tasks with greater efficiency and train new team members more effectively.
“I was highly impressed with Jason’s nimble approach to dealing with a demanding brand,” said Jessica Friedman, Director of Sales & Marketing at Hydreight. “I cannot think of one occasion where, even when almost impossible, he was not able to deliver the desired results,” she added.
Having recently been listed on US and Canadian stock exchanges, Hydreight® shows no signs of slowing down. Investments in customer service, new app features, new partnerships, and service offerings will enable more patients to access health services on their terms. Nurses and other healthcare professionals are increasingly empowered to run successful businesses.
Our work together has positioned Hydreight® for future growth and success, allowing the team to continue growing its partner acquisition year over year. We are proud of the measurable results we achieved in collaboration with Hydreight®, and we look forward to continuing to help the team achieve even greater success in the future.
